Does Global PR Exist?

In today's class, there was an intense debate on whether international PR actually exists or if it is simply a ploy by big companies to make profits. The debate was constantly going back and forth with fierce looks and gestures, but, when it came down to it, each side really just kept reciting the same things to each other. One side was fighting that PR cannot be global because it only works on a local level, so international PR firms are just a ploy to get more money while the other side was constantly repeating that it was possible because international PR agencies work with local offices to make it localized. Either way, this is the way I see it. When it comes down to it, PR is a business and they work for other businesses to improve their reputation and financial achievements. People can debate it all day long or argue what they wish, but, in the end, when you take away all the fluff of each argument and simplify it down, that is what you get. Before you start to think that I am saying the global pr is a lie, hear me out. The world is becoming smaller and smaller as the technology advances and businesses are wanting to test their boundaries to see what markets are out there for their brands. With that in mind, PR agencies are smart to move global as well because it is making the agency stronger for their clients.

Let's take a look into Weber Shandwick for an example. They are the top global PR agency due to number of employees and offices on a global scale. Weber Shandwick started as an American company and soon became an industry leader in the United States. Well, as said before, companies are beginning to move global as the world becomes smaller with technology, therefore, if Weber Shandwick wants to stay competitive and give the best services to their clients, they too need to stretch globally.

Taking all into consideration, I do not think that global PR is just a fake ploy to draw in more money. It is in fact a way to increase profits, but it is also a way to help their clients and future clients enter the international market, but with a local touch.

Interested in how international PR works? Take a look at the campaign the Weber Shandwick did for India to increase the use of condoms. It's not all in english, but you will be able to get the idea. Enjoy! :)