Social Media brings support and change.

In today's class we had a guest speaker who was talking about change and social media. He brought up a very interesting point which was "Always consider whose support you need to bring about change." This really made me start to think. In PR, it is our jobs to gain support, so what is the best way to do this? Well it does depend on the brief, but, with the world changing, it seems the best way to bring about change and support is now through social media. This includes social sites such as Facebook and Twitter to video and pictures sites like YouTube and Flickr.

A lot of people are confused about what social media is or what is does. Don't worry! It can be challenging to figure out. Watch this short video that will hopefully give you some insight into what social media is and how it works.



I hope that helped!! There are some key things for PR practitioners to take away from the video. First, the Internet is very crowded and there are many messages, which, as the video explained, can be very overwhelming for people. That is where PR practitioners really need to use their skills. They need to find places where their target audiences will find each other and be able to talk as well as a place where the organization and/or cause they are working for can speak with their targets and form relationships. Social Media is a great communication tool to bring about support that, in result, will bring about change in the future.

Change is hard to bring about. People are creatures of habit, so getting them to think a different way or change is not easy. Social media is a great opportunity to bring about this change by allowing people to have the change they want by opening up lines of communication with organizations. It is from there that change can start.